Skincare order confusing you? Here’s the correct routine

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Whether you prefer seven steps or a couple, we’re here to make sure you’re using your products in the right order

skincare order routine

With approximately a bajillion products on the market (just a ball park), it’s safe to say that skincare order can get a bit confusing.

From glycolic acid to vitamin C serums to retinol and more, out skincare routines are no longer a case of simply cleansing, toning and moisturising. If you ask yourself ‘what order should I apply my skincare products? Am I doing this right?’ regularly, we’re here to clear the fog.

‘The order and steps depend on your skin type, which is why when reading blogs and online articles, you have to keep in mind the person writing might have totally different skin needs to you,’ explains Ksenia Selivanova, co-founder of skin consultancy Lion/ne.

‘For example, dry and reactive skin will not need a toner, and oils aren’t suited to every skin. A good way to remember how to layer product is: thinner, water-based products first followed by oil-based, thicker products, and always ending with SPF [during the day].’

Below you’ll find a handy ‘cheat sheet’ for the order you apply skincare products as advised by the experts. Bookmark for future reference.

skincare routine order

Daytime skincare order


First thing’s first – wash your face morning (and night) as your first step, using your best cleanser and a hand-hot flannel or muslin cloth.


If you enjoy using your best toner and it your skin has no problem with it, do so after cleanser, but whether it’s necessary is widely debated. ‘I’m not a big fan of toners as they often irritate the skin,’ says consultant dermatologist Dr Justine Kluk.

‘Not all skin types need a toner,’ adds Kate Bancroft, founder of Face the Future. ‘Sometimes a hydrating spray is a better option.’

Toners that contain AHAs or BHAs (like glycolic acid or salicylic acid) are a different story, as they are an exfoliating step in your routine. These may help if you struggle with breakouts, clogged pores or slow skin cell turnover, depending on the acid.


In the morning, it’s a good idea to use something antioxidant-based, like vitamin C serums, as these will offer additional protection against pollution. Hydrating serums can be used at any time of day; skincare brand The Inkey List recommends using treatment serums first and hydrating serums (like hyaluronic acid) second.

skincare routine order


Depending on your skin type, be sure to choose the best moisturiser for dry skin, best moisturiser for oily skin or best moisturiser for combination skin.

Sun cream

Sun protection should be used every day, especially if you use acids and/or retinol in your routine; view our edits of the best SPF moisturisers and best sun creams for recommendations.

Evening skincare order


Start by removing make-up and washing the day’s grease and grime away, double cleansing if you wish, again using your trusty muslin cloth or flannel.


A frequently asked question is, where do the best face masks fit into the cleanse-tone-moisturise shebang? The short answer is after cleansing, before all your other skincare steps, about twice weekly.

‘Masks, if used, can be applied once or twice a week,’ says Dr Kluk. ‘I would suggest applying a mask after cleansing in the evening, then following with the rest of your usual skincare routine.’


skincare routine order

Retinol (not to be used with AHA/BHAs)

Retinol is known for being a pretty potent potion, so on the days you apply it, swap out any acid-containing products to avoid any reactions. It can make your skin more sensitive to the sun so always apply in the evening and use SPF the next day.

Depending on your skin’s sensitivity, you may want to avoid any acids at all on the days you’re using retinol (more on why later) and if you’re new to it, be sure to introduce it gradually and begin with a low concentration.

‘Following retinol with any other topical skincare will dilute the active ingredient, vitamin A, and reduce its effectiveness,’ Kate adds.


Again referring to The Inkey List’s earlier advice, apply treatment serums first – this includes retinol – and hydrating serums second.


Finish your nightly routine with your usual moisturiser or the best night cream for your skin type. And if your skin is particularly dry, layer an oil over the top to lock in moisture.

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Confused about product order? Want to know what to use and when? See below and in our stories for THE INKEY LIST guide for how to use our products together to create your own skincare recipe. . ▪ 1. Cleanser – We don’t have a cleanser in our range (yet!), but you can use our Kaolin Clay mask for a deep clean once or twice week. . ▪2. Toner. Try our Glycolic Acid – Great for unclogging pores while brightening skin-tone. Use in the evenings as it can increase your sun sensitivity. . ▪3. Hydrating Serum – Hyaluronic Acid works as a magnet for moisture beneath the surface of the skin, helping skin appear hydrated plump and healthy. Use as your first serum AM and PM. . ▪4. Exfoliating serums – You could try our Lactic Acid or our Alpha Hydroxy Acid Serum, great exfoliators working to brighten and even skin-tone. We only suggest using one exfoliating acid at a time once a day. Follow the link in our bio to see our guide to selecting the right acid for you. . ▪5. Treatment Product – For treatments you have a few options…Vitamin C, Collagen, Q10 and Retinol. It’s best to use Vitamin C in the morning and Retinol in the evening. Collagen and Q10 can be used alongside any other product AM and PM. . ▪6. Eye Cream – An under-eye serum which is an anti-inflammatory antioxidant derived from coffee. It helps to reduce puffiness, dark circles and prevent skin damage from free radicals which can make dark circles more pronounced. . ▪7. Moisturisers – Three options, depending on your skincare concerns… Tumeric, Hemp and Zinc. . ▪8. Face oil- Squalane or Rosehip Oil. 2 natural oils that work in different ways. Squalane is a super hydrator whilst Rosehip hydrates but also works on improving skin tone and pigmentation. . ▪9. Sunscreen – Our Zinc Oxide also works as a combination sunscreen with SPF50 protection from UVA and UVB rays. Use as the final step in your morning skincare recipe. . Still got questions? Drop us a DM or comment below and we’d love to help 🖤 . . . . . . #asktheinkeylist #glow #acids #oils #skincare #skincaretips #skincareadvice #skincarehelp #skincarejourney #beautifulskin #glowingskin #radiantskin #newlaunch #serum #affordable #productorder #rosehip

A post shared by The INKEY List (@theinkeylist) on Nov 15, 2018 at 11:23am PST

Are there products that can’t be applied together?

More and more of us are using potent skincare ingredients, like acids and retinol, on the regular, so it’s important to know which of the strong stuff don’t mix.

‘I would avoid using multiple products with irritant properties at the same time,’ explains Dr Kluk. ‘An example of this would be avoiding the application of AHAs, such as glycolic acid, and retinol or any of the prescription retinoid creams together. Many people can’t even tolerate using these on the same day, so my advice would be to choose one or the other unless advised otherwise by a dermatologist.’

Kate agrees: ‘I don’t like to mix acids and retinols at the same time; some skins are highly susceptible to retinoid reactions and mixing too many actives in one go is asking for trouble.’

skincare routine order

Which products should you not use during the day or at night?

‘Vitamin A creams, such as retinol or retinaldehyde, may increase sensitivity to the sun and so should be applied at night – and SPF should be applied the following morning. The same goes for acids,’ explains Dr Kluk.

‘Antioxidants like vitamin C can be used both morning and night, but as they provide a form of protection against UV and pollution, it seems sensible to me to use them in the morning before heading out the front door.’

How many acid products is too many?

These days acids come in just about every skincare form, from cleanser to toner, serum and moisturiser. So what’s the safe limit for how many AHA/BHA products you can use in one go?

‘It depends on how reactive your skin is and also on your individual skin needs,’ advises Dr Kluk. ‘Acids are potentially quite irritating to the skin and can cause redness, peeling and sensitivity, so it’s best to select one product and only add others if there is still a clinical need and your skin is able to tolerate it. You don’t need to use every acid just because you can!

‘If you have oily skin or breakouts, choose salicylic acid. If you want to smooth and hydrate the skin, choose lactic acid. And if you want to brighten dark spots or treat wrinkles, choose glycolic acid.

‘For those who can’t tolerate any of the above acids, mandelic acid may be less irritating to use as the larger molecules don’t penetrate as deeply.’

To recap the correct skincare order…

Mask (evening, max twice a week)
Retinol (evening)
SPF (daytime)

For more skincare advice and product recommendations, head to our Hair & Beauty section

The post Skincare order confusing you? Here's the correct routine appeared first on Marie Claire.

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