The natural haircare brand Briogeo was recently featured on the podcast “How I Built This” when host Guy Raz talked to the company’s founder, Nancy Twine. (There are other excellent episodes with big names in beauty like Dermalogica founder Jane Wurwand, Carol’s Daughter founder Lisa Price, and Drybar founder Alli Webb.) Twine talked about her career change from finance to the beauty industry and the challenges she’s faced as a Black woman entrepreneur.
The episode reminded me of the one Briogeo product I’ve tried so far and loved: their deep conditioning mask called “Don’t Despair, Repair!” Like all of the company’s products, it’s free of sulfates, silicones, parabens, phthalates, artificial dyes, and DEA. It’s earned the “Clean at Sephora” seal and has very positive reviews at both Sephora and Nordstrom.
I think I first found out about this hair mask a couple of years ago by choosing it as a Sephora sample, and I then bought the 1 oz. size. At the time, I was having issues with an dry, itchy scalp, and this conditioning treatment made a huge difference. All is well with it now, but I would 100% buy this again if I needed it.
The hair mask is available at Nordstrom ($9/1 oz., $36/8 oz.) and Sephora ($36/8 oz.). (Regarding the sizes, the directions say to apply after shampooing once or twice a week every two weeks.) Don’t Despair, Repair!
Deep Conditioning Hair Mask
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